About us

On the ground, well connected and focused on your growth
in Southeast Asia.

Building bridges between European expertise and Southeast Asian markets

“With Ultsch Consult, I bring together my background in European hospitality and our network in Southeast Asia. We help hotels, destinations and hotel-tech companies position their offering clearly and connect with the right partners in the region. Personal, strategic and with a deep understanding of both sides.”
Florian Ultsch

Florian Ultsch and a business partner in business suits smiling and embracing at a conference in Southeast Asia, with a large screen displaying congratulatory text and a QR code in the background.

Your Growth Partner in Southeast Asia


Florian Ultsch comes from a fifth-generation hotelier family and brings extensive experience in international hospitality and tourism. In a senior role within the family-owned hotel group (Boutiquehotel Schwarzer Adler & Adlers Hotel in Innsbruck, as well as Harry’s Home Hotels & Apartments), he supported its expansion to more than 18 locations across Austria, Germany and Switzerland, developing strategies for new markets and guest segments.

Today, he lives and works in Southeast Asia. With on-the-ground presence, cultural sensitivity, a strong local network and hands-on operational expertise, he helps European hospitality, tourism and hotel-tech companies position their offering effectively in the markets of Thailand, Vietnam, Malaysia and Singapore, connect with the right partners and unlock sustainable growth opportunities.