Florian Ultsch doesn’t talk about Southeast Asia as a distant growth market – he speaks from within it. Living in Bangkok with his family, and deeply rooted in Austria’s tourism tradition, he operates at the intersection of two worlds. In this conversation, he explains why new guest markets require more than visibility, how trust is built beyond Zoom calls, and why now is the right moment for Austrian tourism businesses to think strategically about Southeast Asia. It’s a story about perspective, partnership, and the courage to move before necessity forces you to.