This route was developed by Ultsch Consult together with Khun Sunny from AS Connect Thailand - tested, refined, and built for the way Southeast Asian travelers experience Europe. Ten days, eight nights, minimal hotel changes, and a mix of alpine nature, imperial culture, and lakeside calm that covers what Austria does best.

Twenty minutes from Innsbruck's old town, your clients will be standing at 2,300 meters, looking out over the Tyrolean Alps. No hiking required. No special gear. Just a cable car, a clear day, and a view most of them have never seen anything like. Here is why it works and how to position it for your market.

157.3 million overnight stays, stable core markets and above-average growth from long-haul markets: the 2025 tourism year highlights how strongly Austria’s demand is becoming internationalised. Southeast Asia, in particular, is emerging as an increasingly relevant source market.

Traditional source markets for Austria are losing momentum, while Southeast Asia is emerging as a powerful new growth driver. Rising overnight stays, longer lengths of stay and travel periods outside the European high season make markets such as Singapore, Thailand, Malaysia and Vietnam increasingly attractive. For Austrian hotels, destinations and attractions, Southeast Asia offers a strategic opportunity to diversify demand and strengthen year round performance – provided the market is addressed proactively and with a long term approach.