Twenty minutes from Innsbruck's old town, your clients will be standing at 2,300 meters, looking out over the Tyrolean Alps. No hiking required. No special gear. Just a cable car, a clear day, and a view most of them have never seen anything like. Here is why it works and how to position it for your market.

157.3 million overnight stays, stable core markets and above-average growth from long-haul markets: the 2025 tourism year highlights how strongly Austria’s demand is becoming internationalised. Southeast Asia, in particular, is emerging as an increasingly relevant source market.