Twenty minutes from Innsbruck's old town, your clients will be standing at 2,300 meters, looking out over the Tyrolean Alps. No hiking required. No special gear. Just a cable car, a clear day, and a view most of them have never seen anything like. Here is why it works and how to position it for your market.

Traditional source markets for Austria are losing momentum, while Southeast Asia is emerging as a powerful new growth driver. Rising overnight stays, longer lengths of stay and travel periods outside the European high season make markets such as Singapore, Thailand, Malaysia and Vietnam increasingly attractive. For Austrian hotels, destinations and attractions, Southeast Asia offers a strategic opportunity to diversify demand and strengthen year round performance – provided the market is addressed proactively and with a long term approach.